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Slazenger is a British sports equipment brand, currently owned by the Frasers Group (formerly, "Sports Direct International") since 2004. The original private company Slazenger was established as a sporting goods shop in 1881. In 1959, the Slazenger family sold the company to Dunlop, which became Dunlop-Slazenger before it was sold to BTR plc. in 1985.
Sports retailer the Frasers Group offers a wide range of products under the "Slazenger" label, including equipment for cricket, field hockey, golf, swimming, and tennis, including athletic shoes and a clothing line.
Slazenger has the longest sporting sponsorship in world history, thanks to its association with the Wimbledon Tennis Championship, providing balls for the tournament since 1902.