Beat All Sports “BAS” have been established for 85 years and has been manufacturing world class cricket equipment and sports goods for leading international players and national sports teams.

BAS have been fortunate enough to have had some of the greats endorse and use our equipment, players include Sachin Tendulkar, MS Dhoni and current international players include Amla, Kohli, Mathews, Sammy and with our introduction into the UK in 2016 we took on Paul Collingwood, Amar Verdi, Simon Jones, Morne Morkel and other English/Irish players involved with BAS/MSG.

MSG took on the BAS UK distribution and decided to enter the UK and Irish market with our office based in West London we have put together an experienced team who have excellent knowledge in their relevant fields. We have spent 2017/18 gathering feedback from players and retailers to develop the BAS range for the UK market. 

Our objective is to offer high quality equipment and excellent customer service with a refreshing outlook we intended to shake thing up by offering much more support to both professional and grass roots sports, we are looking to form partnerships with county clubs, leagues, county boards, schools and universities.