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Description
Yonex Co., Ltd. (TYO: 7906) is a Japanese sports equipment manufacturing company. Yonex produces equipment and apparel for tennis, badminton, golf, and running. Its range of products manufactured and commercialised includes equipment for badminton and tennis (rackets, shuttlecocks, balls, bags), and golf (clubs, bags). Yonex also produces athletic shoes and a wide line of apparel that includes t-shirts, jackets, skirts, shorts, hoodies, leggings, and hats.
Yonex has become the dominant corporate player in badminton. Yonex sponsors the All England Open Badminton Championships and is a partner of the Badminton World Federation which organizes the World Championships. Upwards of 80% of competitive players use their racquets, as it is the preferred choice amongst professionals. Yonex is significant in the tennis and golf industries as well and is a major sponsor of professional athletes in all three sports.